Privacy Policy
Last updated: 12 November 2026
BRUSA Sports respects your privacy and is committed to protecting your personal information. This policy explains how we collect, use, store and share information when you visit our website, contact us or use our international education and sports consultancy services.
It applies to prospective and current students, student-athletes, parents and guardians, website visitors, coaches and other professional contacts.
1. Who we are
BRUSA Sports is a UK-based consultancy helping students and student-athletes explore international education, recruitment and scholarship opportunities.
The organisation responsible for your personal information, known as the “data controller”, is:
BRUSA Sports Ltd, trading as BRUSA Sports
Postal address: 16 Hornbeam Lane, S42 6FZ
Email: mickaelam@brusasports.com
Website: https://www.brusasports.com/
If you have questions about this policy or wish to exercise your privacy rights, please contact us using these details.
2. Information we collect
Depending on your relationship with us and the services you request, we may collect:
- Contact and identity information: names, dates of birth, contact details, nationality, country of residence and parent or guardian details.
- Academic information: school history, grades, transcripts, qualifications, test results, references and educational interests.
- Sporting information: sports, teams, positions, performance results, achievements, statistics, photographs, highlight videos and athlete profiles.
- Application information: university preferences, recruitment correspondence, offers, admission documents and eligibility information.
- Travel and immigration information: passport details, visa documentation and related information where necessary for the support you request.
- Financial information: family budgets, scholarship requirements, billing details, payment records and financial evidence needed for applications.
- Communications: enquiries, forms, emails, messages, feedback and records of our interactions with you.
- Website information: IP addresses, browser and device information, pages visited and information collected through cookies or similar technologies, depending on your choices.
We only request information relevant to the purpose for which it is needed. Please do not send sensitive documents unless we have requested them.
3. Sensitive personal information
Some information receives additional protection under data protection law. This includes information about health, disabilities, racial or ethnic origin and religious beliefs.
Where we need this information to support your application, accessibility requirements or another agreed purpose, we will explain why it is needed and identify an appropriate legal basis and additional condition for using it.
Where we rely on explicit consent, we will request this separately. You may withdraw that consent at any time. Withdrawal does not affect the lawfulness of earlier processing, but it may limit the specific support we can provide using that information.
4. How we obtain information
We collect information directly from you when you complete forms, contact us, use our services or provide documents.
We may also receive information from:
- Parents, guardians or authorised representatives.
- Schools, clubs, coaches and referees.
- Universities, colleges, academies and recruitment or eligibility organisations.
- Referral partners and representatives involved in your enquiry or placement.
- Publicly available sporting results, athlete profiles and professional websites.
Where someone provides information about another person, they should ensure that person knows it has been shared and direct them to this policy.
5. Why we use information and our legal bases
We use personal information only where we have a lawful basis.
| Purpose | Legal basis |
|---|---|
| Responding to enquiries and discussing potential services | Taking steps at your request before entering a contract; or our legitimate interest in responding to enquiries |
| Evaluating academic and sporting opportunities, creating recruitment materials, contacting institutions and supporting applications | Performing our contract with you; or our legitimate interest in delivering services requested by a parent or guardian where the student is not a contracting party |
| Managing client relationships, communications and ongoing support | Performing our contract; or our legitimate interest in administering our services |
| Processing payments and maintaining accounting and tax records | Performing our contract and complying with legal obligations |
| Protecting systems, preventing misuse and handling complaints or legal claims | Our legitimate interests in protecting our business, clients and legal rights; or legal obligations where applicable |
| Sending newsletters and promotional communications | Consent; or our legitimate interests where the law permits marketing without consent |
| Publishing optional testimonials, success stories or promotional content | Consent |
| Using optional website tracking technologies | Consent where required by law |
When relying on legitimate interests, we consider the effect on your rights and reasonable expectations, with particular care where children are involved.
Where sensitive information is involved, we also need an additional condition under data protection law, as explained above.
If information is required for a contract, application or legal obligation, we will explain this when requesting it. Without that information, we may be unable to provide the relevant service or complete the application.
6. Who we share information with
Where necessary for the purposes described in this policy, we may share relevant information with:
- Universities, colleges, schools, academies, coaches and admissions teams.
- Sporting governing bodies, recruitment and eligibility organisations.
- Qualification evaluators, examination providers and application services.
- Visa and immigration authorities, where this forms part of the support requested.
- Authorised staff, representatives and partners supporting your case.
- Providers of website hosting, client management systems, athlete portals, online forms, email, cloud storage, accounting and payment services.
- Professional advisers, insurers, regulators and public authorities where necessary or legally required.
We limit sharing to information appropriate for the relevant purpose. Service providers handling information on our behalf must do so under appropriate contractual arrangements.
Universities, authorities and other recipients may act as independent data controllers. Their own privacy policies explain how they use information after receiving it.
7. Athlete profiles, photographs and publicity
Recruitment may involve sharing sporting and academic information, photographs and highlight videos with coaches and institutions.
We will explain whether an athlete profile will be publicly accessible, available through a shareable link or restricted to particular recipients, and establish the appropriate legal basis before publishing it.
We seek separate permission for optional promotional uses, such as testimonials, commitment announcements and success stories on our website or social media. Declining optional publicity will not affect access to our core services.
Publicly available content may be viewed, copied or shared internationally. You can contact us to request removal of content we control. We may be unable to remove copies independently retained or republished by others.
We do not publish passports, financial evidence, private contact details or health documents as part of public athlete profiles.
8. International transfers
Our services involve working with institutions and organisations internationally. Personal information may therefore be transferred outside the UK, including to the United States, Canada, countries in Europe and other destinations relevant to your enquiry or placement. Our service providers may also store or access information overseas.
Where UK international transfer rules apply, we use a lawful transfer mechanism. Depending on the recipient and destination, this may include:
- UK adequacy regulations recognising appropriate protection in the destination or an eligible transfer framework.
- Appropriate contractual safeguards, such as the UK International Data Transfer Agreement or the UK Addendum to the European Commission’s Standard Contractual Clauses, together with any required assessment and supplementary protections.
- A specific legal exception where its conditions are met.
You can contact us for information about relevant destinations and safeguards, including how to obtain a copy of applicable safeguards, subject to necessary redactions.
9. Children and young people
We work with students who may be under 18 and take particular care with their information.
We provide explanations appropriate to their age and understanding and involve parents or guardians where appropriate. Where consent is required, we assess who can validly give it and obtain parental or guardian authorisation where the law requires this.
Privacy rights belong to the young person. A parent or guardian does not automatically have unrestricted access to their information. We consider the young person’s understanding, wishes and best interests when handling requests or sharing information.
If you are a young person and any part of this policy is unclear, please contact us and we will explain it in simpler terms.
10. Marketing communications
We may send newsletters, service updates and information about relevant opportunities where you have agreed to receive them or where applicable law otherwise allows us to do so.
Where we rely on the existing-customer marketing exception, we only use it when all legal conditions are met, including providing an opportunity to opt out when collecting your details and in subsequent messages.
You can object to direct marketing at any time. Use the unsubscribe option in an email or contact us at mickaelam@brusasports.com.
Opting out of marketing does not stop essential communications about services you have requested. We may retain limited information on a suppression list to respect your marketing preferences.
11. Cookies and similar technologies
Our website does not currently use cookies or similar technologies. If this changes, we will update this policy and provide any information and consent choices required by law before introducing them.
12. How long we keep information
We keep personal information only for as long as necessary for the purpose for which it was collected.
We determine retention periods by considering:
- Whether an enquiry remains active and whether further contact is reasonably expected.
- The duration of our services, including agreed ongoing support or transfer assistance.
- Accounting, tax and other legal record-keeping requirements.
- Whether records are reasonably needed to resolve complaints or establish, exercise or defend legal claims.
- The sensitivity of the information and whether a less detailed record would be sufficient.
Application documents, identity documents and sensitive information are reviewed separately and removed when no longer needed, unless there is a lawful reason to retain them.
We review public profiles and promotional content against their continuing purpose and any consent given. We retain marketing preference records for as long as needed to respect your choices.
When information is no longer required, we securely delete it or anonymise it. Information in backups is removed through the applicable backup cycle and is not used for ordinary business purposes in the meantime.
13. Keeping information secure
We use appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse or disclosure.
Access is limited to people who need information for their work. We select safeguards according to the nature and sensitivity of the information.
No online system is completely secure. Please contact us promptly if you believe information shared with us has been compromised.
14. Your rights
Depending on the circumstances and applicable law, you may have the right to:
- Obtain a copy of your personal information.
- Correct inaccurate or incomplete information.
- Request deletion of your information.
- Restrict how we use your information.
- Receive certain information in a portable format.
- Object to processing based on legitimate interests.
- Withdraw consent where we rely on it.
- Receive applicable protections relating to automated decision-making.
You have an absolute right to object to the use of your personal information for direct marketing.
Other rights are subject to legal conditions and exceptions. For example, we may need to retain certain records to meet legal obligations or address legal claims.
To exercise your rights, email mickaelam@brusasports.com. We may need proportionate information to verify your identity or authority to act for someone else. We normally respond within one month, subject to any lawful extension or other applicable timing rules. Requests are usually free of charge.
15. Automated decision-making
We do not make decisions based solely on automated processing that produce legal or similarly significant effects on you. Our recruitment and education recommendations involve human review.
Universities, eligibility organisations and other independent bodies are responsible for their own decision-making practices.
16. International clients
This policy explains our approach under UK data protection law. Depending on your location and how our services are offered, you may also have rights under other applicable privacy laws.
Contact us if you wish to ask about rights in your country. Where legally required, we will provide additional information or a supplementary privacy notice.
17. Complaints
If you are unhappy with how we handle your information, please contact us at mickaelam@brusasports.com so we can investigate and respond.
You also have the right to complain to the UK Information Commissioner’s Office:
Website: https://ico.org.uk/make-a-complaint/
You do not have to contact us before approaching the regulator. Depending on your location and applicable law, you may also be entitled to complain to your local data protection authority.
18. External websites
Our website and communications may link to universities, application platforms, social media and other external services. Their privacy policies govern how they collect and use information.
19. Changes to this policy
We may update this policy to reflect changes to our services, practices or legal obligations. The latest version will appear on this page with an updated date.
Where required, we will notify you of material changes or obtain fresh consent before using information for a new purpose.