Video Introduction – How to Elevate Your Recruiting Profile!

In the competitive world of university athlete recruiting, standing out from the crowd is essential! Coaches and recruiters sift through countless profiles, looking for athletes who not only have the skills but also the right attitude and personality to fit their team. Adding a video introduction or personal statement to your recruiting profile can be a game-changer, providing a glimpse into who you are beyond your achievements. Here’s why and how you should do it.

Video introduction

Why add a video introduction or personal statement?

  1. Showcase Your Personality: A personal statement or video allows you to convey your enthusiasm, dedication, and personality, which can be difficult to capture through stats and accolades alone. Coaches want to see your passion for the sport and understand what drives you.
  2. Highlight Your Communication Skills: Good communication is vital in any team sport. A video introduction demonstrates your ability to articulate thoughts clearly and confidently, showcasing an essential skill for any athlete.
  3. Provide Context to Your Achievements: Your stats and awards tell one part of the story. A personal statement or video can provide the context behind your achievements, such as the challenges you’ve overcome, your training regimen, and what motivates you to excel.
  4. Differentiate Yourself: Not all athletes take the time to include a personal statement or video. By doing so, you set yourself apart from others who may have similar athletic profiles, giving coaches a more memorable impression of you.

Creating an engaging video introduction

    1. Keep it Brief and Focused: Aim for a video length of 2-3 minutes. Introduce yourself, highlight your key achievements, and share your goals.
    2. Be Professional: Dress appropriately and choose a clean, well-lit setting for your video. Ensure the background is free from distractions and noise is minimized.
    3. Show Your Personality: Smile, be enthusiastic, and let your personality shine through. Coaches want to see the real you, so don’t be afraid to be yourself.
    4. Highlight Key Points: Structure your video with a clear beginning, middle, and end. Start with a brief introduction, then discuss your athletic background, key achievements, and future goals.
    5. Practice and Prepare: Plan what you’re going to say and practice several times before recording. Being well-prepared will help you speak more confidently and clearly.


If you’re not comfortable in front of a camera, that’s perfectly okay—not everyone is. In such cases, crafting a clear and concise personal statement can be just as impactful.


Crafting an effective personal statement

  • Start with a Strong Opening: Grab the reader’s attention with a compelling opening sentence. Share a memorable moment in your athletic career or a personal anecdote that highlights your passion for the sport.
  • Be Authentic and Honest: Coaches appreciate authenticity. Write in your own voice and be honest about your journey, including your challenges and how you’ve grown from them.
  • Highlight Key Achievements and Experiences: While your profile lists your achievements, your personal statement should delve into the stories behind them. Discuss what these experiences taught you and how they’ve shaped your athletic and personal growth.
  • Discuss Your Goals: Share your short-term and long-term goals, both athletically and academically. Coaches are looking for athletes who are driven and have a clear vision for their future.
  • Proofread and Edit: Ensure your personal statement is free of grammatical errors and typos. Ask a coach, teacher, or mentor to review it and provide feedback.


Incorporating a video introduction or personal statement  into your university athlete recruiting profile can significantly enhance your chances of standing out to coaches. By providing a more comprehensive view of who you are, beyond your athletic stats, you give recruiters a reason to remember you and consider you as a valuable addition to their team. Follow these tips to craft a compelling personal statement and engaging video introduction, and take your recruiting profile to the next level.


At BRUSA Sports we work with students to build the best recruiting profile possible. If you’re interested in finding out more about what we do complete our evaluation form and we’ll be in touch

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